WCP was created to bring back that nostalgic feel of your youth, running around barefoot through a sprinkler with a popsicle dripping down your hand.  They wanted their branding to be bold, fun and get noticed on a shelf alongside all the other better known brands. 

Playful, childlike, fun, joyful, nostalgic 

The hand drawn patterns and icons brought a child like feel, pairing it with bright colors found in the fruit they use. The playful and fun photography also adds another element to this joyful brand!  

The result: 

The brand brief: 

The vibe: