Sol is a laid back fun sunglass brand for adventurous and fun loving young adults and teens who love spending time being active outdoors. 

Laid back, fun, colorful, adventurous, sustainable, Californian, playful. 

Using a soft pastel color palette brings a retro Californian feel to this fun brand,  hand drawn icons give it a custom yet playful vibe with a print that can be used for sunglass cases or a cleaner cloth.

The result: 

The brand brief: 

The vibe: 

Sol is a laid back fun sunglass brand for adventurous and fun loving young adults and teens who love spending time being active outdoors. 

Laid back, fun, colorful, adventurous, sustainable, Californian, playful. 

Using a soft pastel color palette brings a retro Californian feel to this fun brand,  hand drawn icons give it a custom yet playful vibe with a print that can be used for sunglass cases or a cleaner cloth.