A luxury resort on the island of Martha's Vineyard needed branding to attract tourists looking for a island getaway but looking for a boutique hotel with a lot of personality.    

Coastal, preppy with a side of tropical island vibes while staying playful and carefree. 

This look was achieved by adding hand drawn yet refined patterns, choosing colors found in nature on the island and beautiful photographs showcasing the space. 

The result: 

The brand brief: 

The vibe: 

A luxury resort on the island of Martha's Vineyard needed branding to attract tourists looking for a island getaway but looking for a boutique hotel with a lot of personality.    

Coastal, preppy with a side of tropical island vibes while staying playful and carefree. 

This look was achieved by adding hand drawn yet refined patterns, choosing colors found in nature on the island and beautiful photographs showcasing the space.